Introduction to export market research
Tipo de material:
TextoDetalles de publicación: Geneva el autor ; 1978Descripción: 254 p. 21 cmTema(s): COMERCIO INTERNACIONAL | EXPORTACIONES | MERCADO | ESTUDIOS DE MERCADO | PRODUCTOSResumen: 1-The need for market research. 2-Estimating market potential. 3-Product research. 4-Research on marketing practices. 5-The research brief. 6-Desk research sources. 7-Desk research routines. 8-Field research. 9-Questionnaire design. 10-Interviewing techniques. 11-Sampling. 12-Special research techniques. 13-Preparing data for analysis. 14-Analysis and interpretation. 15-Writing the report. 16-The research plan. 17-Using research agencies. Ap. Organizations and publications. Growth rate tables. Glossary. Index
| Tipo de ítem | Biblioteca actual | Signatura | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems |
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Libros
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UCU Biblioteca Central Cs. Economicas | 382.6 | I 58 (Navegar estantería(Abre debajo)) | Sala | 00002607 |
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1-The need for market research. 2-Estimating market potential. 3-Product research. 4-Research on marketing practices. 5-The research brief. 6-Desk research sources. 7-Desk research routines. 8-Field research. 9-Questionnaire design. 10-Interviewing techniques. 11-Sampling. 12-Special research techniques. 13-Preparing data for analysis. 14-Analysis and interpretation. 15-Writing the report. 16-The research plan. 17-Using research agencies. Ap. Organizations and publications. Growth rate tables. Glossary. Index
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