Introduction to export market research
Introduction to export market research - Geneva el autor 1978 - 254 p. 21 cm
1-The need for market research. 2-Estimating market potential. 3-Product research. 4-Research on marketing practices. 5-The research brief. 6-Desk research sources. 7-Desk research routines. 8-Field research. 9-Questionnaire design. 10-Interviewing techniques. 11-Sampling. 12-Special research techniques. 13-Preparing data for analysis. 14-Analysis and interpretation. 15-Writing the report. 16-The research plan. 17-Using research agencies. Ap. Organizations and publications. Growth rate tables. Glossary. Index
COMERCIO INTERNACIONAL
EXPORTACIONES
MERCADO
ESTUDIOS DE MERCADO
PRODUCTOS
382.6 I 58
1-The need for market research. 2-Estimating market potential. 3-Product research. 4-Research on marketing practices. 5-The research brief. 6-Desk research sources. 7-Desk research routines. 8-Field research. 9-Questionnaire design. 10-Interviewing techniques. 11-Sampling. 12-Special research techniques. 13-Preparing data for analysis. 14-Analysis and interpretation. 15-Writing the report. 16-The research plan. 17-Using research agencies. Ap. Organizations and publications. Growth rate tables. Glossary. Index
COMERCIO INTERNACIONAL
EXPORTACIONES
MERCADO
ESTUDIOS DE MERCADO
PRODUCTOS
382.6 I 58