TY  - BOOK
ED  - International Trade Centre Unctad/Gatt
TI  - Introduction to export market research
CY  - Geneva
PB  - el autor
KW  - COMERCIO INTERNACIONAL
KW  - EXPORTACIONES
KW  - MERCADO
KW  - ESTUDIOS DE MERCADO
KW  - PRODUCTOS
N2  - 1-The need for market research. 2-Estimating market potential. 3-Product research. 4-Research on marketing practices. 5-The research brief. 6-Desk research sources. 7-Desk research routines. 8-Field research. 9-Questionnaire design. 10-Interviewing techniques. 11-Sampling. 12-Special research techniques. 13-Preparing data for analysis. 14-Analysis and interpretation. 15-Writing the report. 16-The research plan. 17-Using research agencies. Ap. Organizations and publications. Growth rate tables. Glossary. Index
ER  -